Honda launches India made SUV Elevate in Japan as WR-V

Pioneering milestone for Honda’s Indian operations to become a key export hub in company’s global business strategy

New Delhi, March 22, 2024: Honda Cars India Ltd. (HCIL), leading manufacturer of premium cars in India, celebrated a historic milestone today as it’s Made-in-India Honda Elevate gets launched in the Japanese market under the brand name WR-V.

It is for the first time in HCIL’s business that a model is being exported from India to Japan representing not only a significant leap for the India’s automotive industry but also highlighting the country’s growing manufacturing prowess and global competitiveness.

Honda’s decision to export the Elevate from India to Japan underscores the company’s confidence in delivering high quality products from its Indian operations to its customers worldwide. Speaking on this occasion, Mr. Takuya Tsumura, President & CEO, Honda Cars India Ltd. said, “Launch of the ‘Made-in-India’ Elevate as WR-V in Japan is a proud moment for all of us. This reaffirms our manufacturing potential and growing importance of Honda Cars India in Honda’s global business strategies. The All-New Honda Elevate has been very well appreciated in the Indian market becoming our key pillar of business. We are confident that we will be able to replicate this success and satisfy our global customers with best quality and craftsmanship.”

The Elevate made its global debut with India as the first market to launch the model in September last year and selling over 30,000 units in the past 6 months.

The model was unveiled as Honda WR-V in Japan in Dec’23 and has received an exciting response from customers who are liking its bold SUV design with strong road presence, outstanding space & comfort, advanced safety offering and well-appointed features.

HCIL has been exporting models in its line-up to left hand drive markets in Turkey, Mexico and Middle East and right hand drive markets in Nepal, Bhutan, South Africa and SADC countries. The export of Honda Elevate to Japan is the newest addition to the export business from India.

About Honda Cars India Ltd.

Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, was established in December 1995 with a commitment to provide Honda’s passenger car models and technologies, to the Indian customers. HCIL’s corporate office is based in Greater Noida, UP and its state-of-the-art manufacturing facility is located at Tapukara, District. Alwar, Rajasthan.

Honda’s models are strongly associated with advanced design and technology, apart from their established qualities of durability, reliability, safety, and fuel-efficiency. The company has a strong sales and distribution network spread across the country.

Besides the new car business, Honda offers one stop solution for buying and selling pre-owned cars through its business function Honda Auto Terrace. The Honda Certified Pre-owned cars come with an assurance of quality and peace of mind that caters to the diverse and burgeoning needs of pre-owned car buyers across the country.

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